left to right Solomon Kwame
Gyan (Brands & Assets Manager, Airtel), Kalybos (Creative Ambassador
)Bianca Buckman (TV presenter, Viasat 1) Nana Ahwoi (Pre-paid – Retail, Assistant Manager,
Airtel)and Sam Onyemelukwe (Trace MD, WA)
Airtel
Ghana on Tuesday morning launched Airtel Trace Music Star, a music talentsearch competition in
collaboration with Trace TV. Airtel Trace Music Star is an international singing
contest that recognizes talented young people who are dramatically and
musically convincing in a wide range of repertoire. The contest aims at
giving the nation’s hopefuls a real opportunity to come through the ranks as budding
artists of any genre or style.
Airtel Trace Music Star competition is an opportunity to develop the African music industry
by creating a platform for the exposure of African music and musicians to the
rest of the world. It is also an opportunity for Airtel to connect and communicate with their customers
globally. Airtel Ghana has partnered with Trace TV because it is a globally recognized
brand that gives the seal of recognition to many international artists.
The official launch of
Airtel Trace Music Star was an impressive array of
well attended and celebrated industry entertainment bloggers and journalists.
The on-stage showcase for the launch was conducted in the acoustically
acclaimed setting of Viasat 1 Studios.
The
competition which is the first of its kind, where contestants can win by
calling into the Airtel Trace Star short code 533 and
singing any song of their choice. The short code can only be accessed from an
Airtel number between the 7th October 2014 and10th December 2014. After this period, the best 5 will be
selected ahead of a live televised show in January. TRACE will select winners based on a
combination of singing skills (quality, picth, originality, tone, range) and
number of votes received.
The
best singing talent in Ghana will be identified, rewarded
and put in competition with the best singing talents of other participating
countries to run for the first AirtelTrace Music
Star winner. The overall grand prize comprises of a recording deal with Universal
Music Group, and an intense mentorship programme with Akon in the United States
of America.
Marketing
Director of Airtel Ghana, Manu Rajan said, “this initiative is in line with
Airtel’s commitment to unleash the power of potential amongst our youth to
enable them to Make a Change in their lives to achieve their dreams. We believe the youth of
Ghana carry the power to bring about the change they want to see in their lives and around them. Airtel
will act as the key enabler in their attempt to bring about a positive change
in their lives”.
“We partnered with TRACE because
it is a globally recognized brand that gives the seal of recognition to many
international artists. Airtel Trace Music Star is an opportunity to develop the African music industry
by creating a platform for exposure for Ghana’s music and musicians to the
rest of the world,” Manu Rajan said.”
The CEO of Trace West Africa, Sam Onyemelukwe, added
that, “this competition demonstrates TRACE strong commitment towards Africa’s
rising stars. We know for sure that the African continent has
great-undiscovered music talents. With TRACEMusic
Star it has never been so easy to enter a music competition and possibly become
the next big star.”
Senegalese-born
American super star, Akon, who is the Airtel Trace Music Star Ambassador said in a
statement that, “I am pleased to join Trace to develop innovative ways in which to
identify and nurture dynamic music talent throughout the continent. The
intersection between technology and artist development is elevated by the presence of this
ground-breaking music competition concept,” stated Akon.
The
grand finale will be held in March 2015. The partnership with TRACE Music Star will last three (3) years.
To find out more stay connected on Airtel Ghana’s Facebook,Instagram and Twitter pages and via www.tracemusicstar.com
Source: ameyawdebrah.com
