First MTV Base Image Campaign to feature Mo'Cheddah

Fast rising singer and rapper Mo’cheddah is close to international acclaim.

Thanks to MTV Base’s newest project “Brand: New”, where Mo’Cheddah’s music video for “If You Want Me” will go on high rotation on MTV base for the month of July while Mo Cheddah will feature in a series of MTV base TV shows including MVP (Most Voted Playlist) and her own Mo Cheddah-themed “Top Ten”, in which she will choose her favorite music videos and talk about their influence and impact on her

“I feel really glad to be the first Nigerian artiste MTV will be featuring in Brand: New, it goes a long way to show that when you think no one is looking, people are there giving you thumbs up” an excited Mo’cheddah says

MTV handpicked Mo’Cheddah to debut the Brand: New initiative after the buzz surrounding her solo single. Mo’Cheddah first came to the attention of MTV base when she featured on three major videos Purple”, “The Finest” and “Capital Drama by Knighthouse “

“Nigeria has produced so many exciting artistes and MTV Networks Africa is thrilled that a talentednewcomer like Mo’Cheddah will be the first Nigerian artist to benefit from Brand: New” Alex Okosi Senior Vice President and Managing Director, MTV Networks Africa says

Brand: New, an initiative targeted at creating a platform for talented artistes to be showcased to the world was birthed as a child of necessity to fill a yearning vacuum amongst artistes in the African continents

Short information, descriptions, vignettes and cameos on Mo’cheddah shot in Lagos, Nigeria will be shown throughout July on MTV Base.

An undergraduate at the Creative Arts Department of the University of Lagos, Mo’cheddah’s debut album “Franchise Celebrity” is due an August 2010 release.

Mo'Cheddah is very passionate about Nigeria and being a Nigerian. She believesthat Nigeria has a lot to offer the world and sees herself as the Nigerian entertainment ambassador to the international community, with a vision is to takeNigerian entertainment to the world stage and to showcase the wealth of talent and cultural richness of Nigeria, it looks like Mo’Cheddah is not doing badly.

Short vignettes and cameos of 19 year oldMo’Cheddah, shot on location in Nigeria, will also feature regularly on MTV base throughout July. In the digital space, Mo’Cheddah biography, tour dates and links will have a dedicated page on the www.mtvbase.com website and mobile site.